Ad-Pure is a moment marketing platform that aggregates massive amount of real-time data on weather, sporting events, calendars, stock indices and more, and turns them into actionable data that allows marketers to target the right digital ads towards the right audience at exactly the right moment.
Problem: Real-time events affect consumers’ behaviors. Marketers waste thousands of dollars in digital marketing by failing to deliver the right ads at the right time to the right people, and thus paying for ads that do not generate sales.
Solution: Ad-Pure adapts, modifies or triggers marketing campaigns based on real-time data. For instance, food delivery companies can adjust its Ad Words bids or show Facebook ads exactly when it rains in specific locations because people are more likely to order food when it rains.