Defining Keywords

KEYWORDS DEFINITION

CAMPAIGN: A campaign is a set of different rules where each rule is defined with the help of different set of conditions. These conditions consist of various triggers that are connected through AND and OR and also consist of Actions corresponding to the different triggers.

RULE: A rule is basically a set of conditions and has two main parts- the IF part that contains the triggers and the THEN part that contains the corresponding actions. The IF part contains the triggers and the THEN part contains the corresponding actions that take place once the trigger is active.

TRIGGER: A trigger is a card that can be used on any rule inside AD-Pure. The triggers can be linked by AND OR conditions and are used frequently because they produce actions.

The trigger card can be used while setting up your rules, and can be customized to your needs by setting when to trigger (for example 5 hours ago) or the location you would like your trigger to initiate (for example you only want your trigger to be activated when it's snowing in Buffalo) or even to watch for a specific game of your favourite team and adjust the level of the intensity of weather based observations (trigger only when temperatures are higher than 18º Celsius degrees)

We have categorized our triggers as follows:

  • Weather: The weather trigger has the following conditions for the customers to choose: Clear, Rainy, Cloudy, Windy, Snowy, Hail, Foggy, Bad weather, Good weather
  • Indicators: The indicators are the factors that determine the climate and we have the following under this category: Temperature, Humidity, Wind speed, Pressure
  • Sports: We have a huge number of Sports categories at AD-Pure namely:Motor sports
  1. Formula 1
  2. Formula Indy most famous
  3. MotoGP
  4. World Rally Championship
  5. DTM

Soccer

  • Champions League
  • UEFA Cup
  • World Cup

United States

  • MLS

Spain

  • Spanish First division
  • Spanish Cup

Germany

  • German Bundesliga
  • German Cup

United Kingdom

  • United Kingdom Premier League
  • United Kingdom Cup

Italy

  • Italian Series A
  • Italian Cup

France

  • French League 1
  • French Cup

Israel

  • Israel Premiere League

Austria

  • Austrian League

Portugal

Netherlands

  • Netherlands Eredivise

Brazilx

Ireland

Scotland

Baseball

  • MLB

Football

  • NFL

Hockey

  • NHL

Basketball

  • NBA

 

Calendar

Days

  • Day of the week
  • Month of the year
  • Hour of the day
  • Weekends
  • Weekdays

Religious

  • Christian festivity
  • Jewish festivity
  • Muslim festivity
  • Orthodox festivity

 

National Holidays

  • United States
  • Spain
  • Netherlands
  • Germany
  • France
  • United Kingdom
  • Belgium
  • France
  • Italy

Payroll calendars

  • United States
  • Spain
  • Netherlands
  • Germany
  • France
  • United Kingdom
  • Belgium
  • France
  • Italy

TV Schedules

  • United States
  • Spain
  • Netherlands
  • Germany
  • France
  • United Kingdom
  • Belgium
  • France
  • Italy

Geographic

  • Is coast
  • Is mountain

Astronomy

  • Moon phase

 

ACTIONS: Actions are the corresponding processes that occur once the triggers set by you are initiated. We have different actions for Google AdWords, Facebook and MailChimp.

The actions for Google AdWords are:

  • Bid Modifier- This action increases or decreases your current bid on Google AdWords by the number specified in the actions tab.
  • Budget Modifier- This action modifies your Google AdWords budget by increasing or decreasing the bid by the amount mentioned by you in the actions tab.

The actions for MailChimp:

  • Send email- This action sends email when the triggers set by you are initiated.
  • Do Not Send Email- This action does not send emails when the triggers set by you are initiated.
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